Behind the Runway: A Look into the Intricate Backstage of PrettyLittleThing’s Design Process

PrettyLittleThing is a fast-fashion brand that specializes in trendy clothing and accessories for women. The brand’s design process is carefully curated and involves several stages, each of which is critical to creating the brand’s unique, eye-catching collections.

• Trend Research: PrettyLittleThing's design team conducts extensive research on the latest fashion trends. They pay close attention to what is popular on social media, in fashion shows, and on the streets.
• Inspiration Boards: Based on their research, the team creates inspiration boards filled with images and designs that capture the essence of the trends they want to incorporate into their collections.

• Mood Boards: Next, the team creates mood boards that focus on the overall vibe they want to achieve with each collection. These boards often include color palettes, fabric samples, and images that capture the energy and mood of the collection.
• Sketches: Once the team has a clear vision of what they want to create, they begin sketching out designs. This is where the inspiration and mood boards come in handy, as they provide a starting point for the design process.
• Fabric Selection: Once the designs have been sketched, the team selects fabrics that will bring the designs to life. This may involve sourcing materials from around the world to ensure that the fabrics are of the highest quality.

• Prototyping: After the fabrics have been selected, the team creates prototypes of each design. This stage allows them to test the fit, feel, and overall look of each piece.
• Manufacturing: Once the prototypes have been approved, the team works with manufacturers to produce the final products. This stage involves selecting fabrics, sourcing materials, and ensuring that the production process meets the brand’s quality standards.
• Sampling: Once the final products have been manufactured, the team creates samples to test the fit, feel, and overall look of each piece. This stage may involve multiple rounds of tweaking and adjustments to get the designs just right.
• Branding: PrettyLittleThing's branding team creates marketing materials, including images and videos, that showcase the new collection. These materials are often shared on social media, as well as on the brand’s website and in advertising campaigns.

• Launch: The new collection is launched online and in stores, often accompanied by a marketing push to generate excitement and awareness. PrettyLittleThing's marketing team may use social media influencers, email campaigns, and other tactics to reach as many potential customers as possible.
• Customer Feedback: Once the collection is out in the world, PrettyLittleThing listens closely to customer feedback. The brand may use this feedback to inform future collections, tweaking designs or materials based on what customers loved or didn’t love about the latest release.
• Duurzaamheid: PrettyLittleThing has also been focusing on incorporating more sustainable materials and practices into its collections. This includes using recycled fabrics, reducing waste in the production process, and partnering with organizations that promote sustainability in the fashion industry.
• Collaboration: PrettyLittleThing frequently collaborates with celebrities and influencers to create limited edition collections. These collaborations often generate buzz and excitement among fans of the celebrity or influencer, and can help to attract new customers to the brand.

• Diversity: PrettyLittleThing has made a conscious effort to create collections that reflect the diversity of its customer base. This includes offering a wide range of sizes, as well as featuring models of different races, ethnicities, and body types in its marketing materials.
• Seasonal Themes: PrettyLittleThing often creates collections that are themed around specific seasons or holidays. For example, the brand may release a collection of summer dresses or a line of holiday party outfits.

Over het geheel genomen, PrettyLittleThing's design process is focused on staying on-trend, incorporating unique designs, and ensuring that the collections are affordable for its customers. The brand’s commitment to affordability is evident in every stage of the design process, as the team works hard to keep costs low without sacrificing quality.