Il confronto definitivo della moda: I marchi e gli stili migliori 

Before we start talking about the best fashion brands in the world, something that needs to be pointed out is  that the word ‘top’ is subjective. The preferences can differ as each individual is unique in their way. And  fashion is the best way to express your true self, identity, and signature. Top brands understand that in their  true sense and try to bring forward their unique style statements that align with people’s true selves and  ideologies. Leading fashion houses are measured by their market value and consumer behavior. Below are the  top 4 most valuable fashion brands with their brand value ranking in 2022.

1. Nike (Brand value: $33,176M by 2022) 

Oregon-based Nike is one of the world’s most recognized and valuable Apparel brands. The company was  founded as Blue Ribbons Sports back in 1964 and still going unbeatable even today. Nike is the standard search  for sportswear, shoes, bags and backpacks, and other accessories and equipment necessary for regular usage,  sports activity, and adventure.  

Nike’s powerful presence in the top fashion brands in 2022 is justified by its revenue, marketing strategy,  collaborations, and how it dealt with COVID-19. Its revenue for the business quarter ending November 30,  2022, was $13.315B which is a 17.24% increase year over year. Nike has seen a growth of 4.88% from 2021, with an estimated revenue of $46.71B.  

Nike has recently expanded its presence in the Web3 fashion industry to boost its product presence in the NFT  space. The brand is expected to introduce virtual clothing lines, such as T-shirts, sweatshirts, and sneakers for  avatars in Web3 games. Additionally, it will give customers access to unique physical apparel products and an  opportunity to chat with professional athletes. 

Nike’s powerful presence in the top fashion brands in 2022 is justified by its revenue, marketing strategy,  collaborations, and how it dealt with COVID-19.

2. Louis Vuitton (Brand value: $23,426M by 2022) 

Louis Vuitton is a French luxury fashion house and company established in 1854 by Louis Vuitton. It’s famed for  being one of the most recognized luxury brands in the world for its cutting-edge fashion. The brand is known  for its high-end leather goods, iconic monogram handbags, legendary steamer trunks, sublime watches, and  jewelry. The majority of these are adorned with the LV monogram. LVMH is the division of Louis Vuitton, and it  built its first state-of-the-art fragrance factory in 2016 to develop perfumes.  

Louis Vuitton shares rose to a fresh record high (January 17, 2023), giving the luxury brand a market  capitalization of 400 billion euros for the first time and cementing its foot as Europe’s most valuable company. 

The brand is moving full steam toward a sustainable fashion future even though its clients are not ready. The  luxury brand says it recycles 93% of its events and window materials, 52% of its raw materials are certified  sustainable, 33% of all the product lines incorporate an eco-design process, and 69% of its energy is used for  workshops and logistics sites in renewables. The brand aims to achieve a 55% reduction in greenhouse gas  emissions to encourage circular creativity and responsible sourcing.

3. Gucci (Brand value: $18,110M by 2022) 

This fashion house is instantly recognizable as the main subject of the 2021 film House of Gucci, starring Adam  Driver and Lady Gaga. Gucci is an Italian luxury fashion brand founded in 1921 by Guccio Gucci, making it one  of the oldest Italian fashion brands in operation today.  Gucci is known for its handbags, ready-to-wear, footwear, silk goods, premium knitwear, accessories, home  decoration, fragrance, and cosmetics. Designer Alessandro Michele rejuvenated the brand with a new look and turned the brand into the printed, sequined, oversized glass-loving vision we see today. Gucci added a  children’s fashion line in 2010 to its collection of goods. Gucci relaunched its first unisex fragrance Memoire  d’Une Odeur and its makeup line Gucci Beauty in 2019.

Starting from its 2022 collections, the company became entirely fur-free and has promised to work with the  vision of reducing its environmental impact, including greenhouse gas emissions, by 2025. Gucci’s revenue is estimated to be 5137 million euros in the third quarter of fiscal 2022, up 23% as reported and up 14% on a  comparable basis compared to the third quarter of fiscal 2021.

4. Adidas (Brand value: $14,636M by 2022) 

Alongside Nike, if there’s one fashion brand that we love to compare before buying our sports accessories, that  would be none other than Adidas. It’s a German multinational corporation founded in 1924 by Adolf Dassler  and is one of the globally recognized top athletic shoes, apparel, and sporting goods manufacturers. It’s one of  the oldest brands that is still running successfully all over the world.  

If you ask any random person to name the top three sports accessories brands worldwide, you can bet one of  the answers would be Adidas. Whether you are an athlete or a fashionista, Adidas offers apparel and footwear  for every sport, every fashion, and every style. The reason for its uncompromising quality is the brand’s core  values: performance, passion, integrity, and diversity. 

In its mission statement, the Adidas group strives on the vision to be the global leader in the sports goods  industry with the commitment to continuously strengthen its brand value and products to boost its users’ athletic performance. The company continues to follow its sustainable roadmap to support the environment.  

Adidas took the initiative and unveiled the ball named ‘Al Hilm’ for the semi-finals and finals of the FIFA World  Cup 2022. It was the first world cup match ball made using water-based inks and glues and was designed  keeping the environment in mind. The revenue growth of Adidas is estimated to be 6.40 billion euros in the  third quarter of fiscal 2022 compared to 5.75 billion in the corresponding period of 2021.