Is Intimissimi Really Worth the Hype? We Tried It—Here’s the Real Talk

May 28, 2025

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Welcome to another edition of Tried and Truly Yours, where our editorial team slips into the most talked-about brands—sometimes literally—and tells you what’s worth the hype, and what’s just hype. This week, we’re talking about Intimissimi: the Italian lingerie brand that seems to have every fashion influencer whispering sweet nothings about lace, silk, and support.

What Is Intimissimi and Why Is Everyone Talking About It?

Born in Verona in 1996 (yes, the city of Romeo and Juliet—could it be more romantic?), Intimissimi is all about sensual simplicity. Think luxurious fabrics, flattering cuts, and that mysterious Italian elegance that somehow manages to be sexy and classy without even trying. They’re part of the Calzedonia Group, which you might recognize from other stylish names like Tezenis and Falconeri.

But Intimissimi isn’t just another pretty bra on the rack. What sets them apart is their smart blend of premium materials and affordability. They manage to walk that very fine line between looking like a high-end boutique label and feeling like something you could happily wear every day. And for those of us who want our lingerie drawer to feel like a curated capsule of comfort and confidence? That’s a big deal.

Okay But… Are Their Products Actually Comfortable?

Short answer: Oh, absolutely. Long answer: We practically lived in some of their pieces just to make sure. Let’s dive into what we tested and how it really felt.

Tried These Intimissimi Favorites—Here’s What We Loved (and What Could Be Better)

✔ The Sofia Balconette Bra
This one is a total show-stealer. Imagine a bra that makes your girls look great and doesn’t leave you counting down the minutes until you can take it off. That’s the Sofia. The lace detailing is feminine without being over-the-top, and the underwire offers real support without stabbing you like a passive-aggressive ex.

Pros:

Beautiful lacework, doesn’t show under most tops
Surprisingly comfortable for a balconette
Great lift and shape

Cons:

Sizes run a bit small (size up if you’re between sizes)
Not ideal for high-impact days (definitely more date night than gym session)

✔ The Ultralight Supima® Cotton Tank Top
Calling this a “basic” feels like an insult. This top is an everyday MVP. It’s light, breathable, and soft in that “I might nap in this accidentally” kind of way. We wore it with jeans, under blazers, to bed, to brunch… it’s versatile, and we love that for us.

Pros:

Buttery soft and doesn’t lose shape after washing
Perfect for layering
Comes in lovely muted shades and classic neutrals

Cons:

Not ideal for freezing weather unless you’re a fan of the goosebump look
Might feel too lightweight for those who prefer thicker fabrics

✔ The Lace Brazilian Panties
Let’s talk about the holy grail of panties: ones that feel invisible but look like they belong in a boudoir shoot. These hit that sweet spot. The lace is soft (read: no scratchy disasters), and the cut is flattering without being too cheeky. Literally and figuratively.

Pros:

Sexy without sacrificing comfort
Great color options and matching bras
Washes well (we even tried machine-washing—gasp!)

Cons:

If you prefer full coverage, these might feel a bit too “peekaboo”
Lace can curl at the edges after several washes (gentle care helps)

✔ The Silk Camisole Set
We had a few volunteers test this one and let’s just say: nobody wanted to give it back. It’s elegance in pajama form. You know those hotel sleep sets that make you feel like a movie star? This is that, but you don’t need to leave your house—or sell a kidney—to afford it.

Pros:

Luxurious look and feel
Lightweight and breathable
Makes you feel way more put-together than your old oversized T-shirt

Cons:

Prone to wrinkling if you’re not a fan of steaming
More for lounging than serious sleeping (if you toss and turn, it may twist)

Let’s Talk Style, Shall We?

Intimissimi doesn’t follow trends. They set the mood. Whether you’re a “classic black lace” kind of person or someone who loves creamy nudes, pastel silks, or vibrant statement sets, their collections have that grown-up sensuality nailed. There’s no glitter or gimmicks—just timeless designs that feel like they were made to flatter your specific vibe.

How Does It Stack Up Against Other Brands?

Compared to big lingerie names like Victoria’s Secret or La Perla, Intimissimi sits in that sweet mid-tier. VS tends to lean into the bombshell fantasy, while Intimissimi is all about quiet confidence. La Perla is stunning but costs more than most rent. So if you want luxury looks without the credit card damage, Intimissimi wins. Their price-to-quality ratio is just chef’s kiss.

But Wait… Is There Anything We Didn’t Like?

We’ll be honest—no brand is perfect. While Intimissimi hits the mark in style, comfort, and quality, there are a few little things that could be improved:

Sizing inconsistencies. Bras and panties don’t always feel standardized, especially across styles.
Some items (looking at you, silk sets) are delicate and need TLC in the wash.
International returns can be a hassle depending on where you’re ordering from.

That said, these cons didn’t stop us from buying more. We just learned to double-check the size guide and keep a laundry bag handy.

Final Verdict: Should You Add Intimissimi to Your Top Drawer?

Absolutely. Whether you’re building a capsule wardrobe or revamping your entire lingerie game, Intimissimi offers that rare combo of feel-good and look-amazing. It’s the kind of brand that makes getting dressed (or undressed) a little more exciting.

They’re not trying to be loud. They’re here for the soft luxury lovers, the feel-good fabric fans, and the effortlessly sensual crowd. So yes, whether it’s a daily bralette or something silky for Saturday nights, Intimissimi is worth making space for in your wardrobe.