From the Tennis Court to Your Closet: The Iconic Fashion of Lacoste

Lacoste is a French clothing company that was founded in 1933 by tennis player René Lacoste and André Gillier. The company is famous for its green crocodile logo and its high-end sportswear. Over the years, Lacoste has become synonymous with sophistication, style, and comfort.

Lacoste’s History

René Lacoste was a French tennis player who won seven Grand Slam titles in the 1920s and 1930s. He was known for his innovative playing style, as well as his fashion sense. In those days, tennis players wore long-sleeved shirts and ties, which were uncomfortable and restrictive. René Lacoste decided to design his own shirt, which would be more comfortable and functional. He came up with a short-sleeved shirt made of lightweight cotton, which was much more comfortable to wear on the court.

The shirt was an instant success, and many of René’s fellow players wanted one for themselves. This inspired René to start his own clothing company, which he called Lacoste. The company’s logo was a green crocodile, which was a nod to René’s nickname “The Crocodile” that he earned during his tennis career.

Lacoste’s Products

Lacoste’s products are known for their quality, style, and comfort. The company produces a wide range of clothing items, including polo shirts, t-shirts, sweatshirts, dresses, and jackets. Lacoste also produces accessories such as hats, bags, and watches.

One of Lacoste’s most iconic products is the polo shirt. The shirt was originally designed by René Lacoste in the 1920s, and it has become one of the company’s signature items. The Lacoste polo shirt is made of lightweight cotton and features the company’s crocodile logo on the chest. The shirt is available in a variety of colors and styles, and it is a popular choice for both casual and formal occasions.

Lacoste’s Collaborations

Over the years, Lacoste has collaborated with a number of designers and brands to create unique and stylish collections. One of Lacoste’s most successful collaborations was with French designer Christophe Lemaire. Lemaire worked with Lacoste from 2000 to 2011 and helped to elevate the brand’s image with his sophisticated designs.

In recent years, Lacoste has collaborated with a number of streetwear brands, including Supreme, Off-White, and Chinatown Market. These collaborations have helped Lacoste to appeal to a younger, more fashion-conscious audience.

Lacoste’s Sustainability Efforts

Lacoste is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact. The company has launched a program called “Lacoste L.12.12. Green” which aims to reduce the environmental impact of the production process. The program includes the use of sustainable materials, such as organic cotton, and the implementation of energy-saving measures in the production process.

Lacoste has also launched a program called “Renew” which encourages customers to recycle their old Lacoste products. Customers can bring their old Lacoste clothing items to participating stores, and the items will be recycled into new products.

Lacoste is a French clothing company that is known for its high-end sportswear and sophisticated designs. The company was founded by tennis player René Lacoste in 1933, and it has since become a global fashion brand. Lacoste’s products are known for their quality, style, and comfort, and the company has collaborated with a number of designers and brands to create unique and stylish collections. Lacoste is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.